Minotti explores “New Forms” with its latest furniture collection

Minotti explores “New Forms” with its latest furniture collection

Minotti’s art director Rodolfo Dordoni describes how the brand is working with a diverse range of international designers to develop its identity in this movie shot by Dezeen for the Italian furniture manufacturer during Milan design week.

Minotti is showcasing new pieces of furniture from designers including Nendo, Christophe Delcourt, GamFratesi and Studio MK27, as well as by Dordoni, at its stand at Salone del Mobile this year. According to Dordoni, the booth was designed to showcase Minotti’s updated brand identity, as well as to display the new collections.

“In the past, we have worked with square geometrical forms,” he said. “The space that we’re presenting this year is more curved, more round. It’s a new form.” Chief amongst the new products being launched are three sofa systems – West and Lawson, both designed by Dordoni, and Daniels, which was designed by Delcourt.

Dordoni, who has been working with Minotti since 1997, stated that his design for the West sofa system is most in line with the rectilinear style traditionally associated with the brand. It features sofa seats backed with solid leather panels, and tables designed to seamlessly integrate with the seating elements. The Lawson system features softer edges and seats that create gentle curves when combined. “It’s a system that is in between what the company was and what the company will be in the future,” said Dordoni.

Read the full article in de zeen here

Written by Calum Lindsey – all rights acknowledged.

See the Minotti West Sofa , The Minotti Daniels Sofa and the Minotti Lawson Sofa online

 

Sign up to receive our newsletter

Request Callback

Request a call back or meeting

Please add your details and we will call you back to discuss your requirements

Minotti London has decided to close the showroom in Margaret Street as of Monday 23rd March for 2 weeks, in order to safeguard the health and safety of both our clients and staff.

We shall be working remotely from home and will be able to deal with all your queries, enquiries and quotes as well as organise samples to be sent to you as normal. Private appointments to the showroom can be arranged during this time.

We are currently still able to continue manufacturing as well as deliveries, although there might be some delays. However this could change any day depending on how the situation develops.

You will be contacted by your account manager if your order is subject to delay and a new delivery will be organised.

You can get in touch with Minotti London via the usual office number 0207 3233 233 or via email.

We thank you for your support and understanding in these measures and wish you well.