Minotti’s art director Rodolfo Dordoni describes how the brand is working with a diverse range of international designers to develop its identity in this movie shot by Dezeen for the Italian furniture manufacturer during Milan design week.
Minotti is showcasing new pieces of furniture from designers including Nendo, Christophe Delcourt, GamFratesi and Studio MK27, as well as by Dordoni, at its stand at Salone del Mobile this year. According to Dordoni, the booth was designed to showcase Minotti’s updated brand identity, as well as to display the new collections.
“In the past, we have worked with square geometrical forms,” he said. “The space that we’re presenting this year is more curved, more round. It’s a new form.” Chief amongst the new products being launched are three sofa systems – West and Lawson, both designed by Dordoni, and Daniels, which was designed by Delcourt.
Dordoni, who has been working with Minotti since 1997, stated that his design for the West sofa system is most in line with the rectilinear style traditionally associated with the brand. It features sofa seats backed with solid leather panels, and tables designed to seamlessly integrate with the seating elements. The Lawson system features softer edges and seats that create gentle curves when combined. “It’s a system that is in between what the company was and what the company will be in the future,” said Dordoni.
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Written by Calum Lindsey – all rights acknowledged.